O Google Analytics é uma ferramenta poderosa que rastreia e analisa o tráfego do site para decisões de marketing informadas.
URL do serviço: policies.google.com (opens in a new window)
__utmv
Contém informações personalizadas definidas pelo desenvolvedor web através do método _setCustomVar no Google Analytics. Este cookie é atualizado toda vez que novos dados são enviados para o servidor do Google Analytics.
2 years after last activity
__utmx
Usado para determinar se um usuário está incluído em um teste A/B ou multivariado.
18 meses
_ga
ID usado para identificar usuários
2 anos
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
